A logo is part of the 'branding' of your landscape design consultancy and will be used over and over again on many documents (both in color and black and white) so it deserves some thought and trialing. The logo should convey the essence of your design philosophy specialization - be it paving, walling, sustainable design, edible gardens etc.
Designing a logo
The elements in the logo should reflect the philosophy and aims of your business. Here are some ideas for logos. Note that the font chosen has a profound influence on the message conveyed.
Not all logos for landscape companies have to relate to a practice competency. This one is for a company based in Oregon, USA and uses a combination of an abstract shapes and text. The text dominates the design.
Exercise: Building a CAD version of your own logo
Quite soon you will need a CAD version of your own logo. You will need your logo in several different forms - as a GIF file for your web page, as a high resolution TIFF file for printed materials, a version in B&W. All of the above can be generated from one gCADPlus file. If you make a CAD drawing (block) of it, the logo is created once as a separate gCADPlus drawing. Then raster image files (GIF, JPEG etc.) can be generated from it and the CAD file itself inserted into subsequent drawings (as a block, often in a title block). Once drawn, there is no need to redraw the logo in subsequent plans. This approach applies other details like north points, furniture, new planting symbols and even whole designs.
Here are some movies showing how to place a scanned version of your logo into a gCADPlus drawing and trace over the top of it to make a CAD version of the logo. In doing so, you will build on your gCADPlus skills.
Here we simulate a color gradient and fine tune text character spacing when copying a logo created by a graphic designer. The resultant logo is ready for incorporation into a drawing sheet title block
Exercise: Hand sketch a logo and turn it into a CAD drawing
Hand sketch a logo for your business.
Tip: do not be too fussy, you can edit the logo easily in your CAD software application.
Scan the logo and save it as a GIF or JPEG file so it can be inserted into a gCADPlus drawing.
If you don't have a suitable design in raster form, click here to download one of ours. The image should show in your browser. Right click and select save image. Make sure that you know the location in your computer where it is saved.
Once you have the raster version of a logo, start gCADPlus and use the Draw>Insert Raster sequence to place the scanned logo in a 'clean' gCADPlus drawing on layer zero.
Trace over the logo. We suggest using the polyline tool to trace. This tool works very like the line tool that you have used already, but is more flexible.
Once you have copied the logo, adjust the size of the logo using the scale command. Make the logo size approximately 25 units by 25 units. Wider is ok.
Save the file as a gCADPlus .lcd file (.lcd is the native file format for gCADPlus). Don't forget to save it where you can locate it later. The Blocks folder in the gCADPlus folder is a good place.
We will use this file in a later exercise when developing a title sheet block. We will insert the drawing in layout space in a gCADPlus template drawing.
Send a copy of either your CAD file (it is a file with the extension (ending) .lcd) or your scanned image to us for review.
Tip: If you are tracing a complex image to use as a base for your logo, take advantage of the ability of gCADPlus to manage layers as shown in the figure below.
Combine logos with title blocks
Some examples showing how logos are used in title blocks.
Combine logo and title blocks
Let's make a very simple title block incorporating the logo you have just made.
If you would like to replicate what we did in the movie and are using the demo version of gCADPlus, here is a link to the file.
Please send us an email note to let us know that you have reached this stage of the course. If you have been working with a version of gCADPlus that allows a save, please attach a copy of your logo and title block drawing.