A logo is part of the 'branding' of your landscape design consultancy and will be used over and over again on many documents (both color and black and white) so it deserves some thought and trialing. The logo and information about the site location, direction of north and scale are often combined as shown in the figure below. For even greater efficiency, text information in title blocks is best organized as replaceable fields such that inputting details of site location, scale etc. is a straightforward process.
Designing a logo
The elements in the logo should reflect the philosophy and aims of your business. Here are some ideas for logos. Note that the font chosen has a profound influence on the message conveyed.
This design above is influenced by a cross-section of a trunk with annual rings.
This design is meant to indicate an abstract fire pit; encouraging outdoor entertainment is a specialty of this designer.
This logo for a team of landscape constructors who specialize in brick paving.
An abstract design for a landscaper whose favourite species is the Bougainvillea.
Not all logos for landscape companies have to relate to a practice competency. This one for a company based in Oregon, USA uses a combination of an abstract shapes and text. The text dominates.
Some more examples of logos for landscape design practices.
Building a CAD version of your own logo
Quite soon you will need a CAD version of your own logo.
You will need your logo in several different forms - as a GIF file for your web page, as a high resolution TIFF file for printed materials, a version in B&W. All of the above can be generated from one gCADPlus file. If you make a CAD drawing (block) of it, the logo is created once as a separate gCADPlus drawing. Then raster image files (GIF, JPEG etc.) can be generated from it and the CAD file itself inserted into subsequent drawings (as a block, often in a title block). Once drawn, there is no need to redraw the logo in subsequent plans. This approach applies other details like north points, furniture, new planting symbols and even whole designs.
Exercise: Hand sketch a logo and turn it into a CAD drawing
Hand sketch a logo for your business.
Tip: do not be too fussy, you can edit the logo easily in your CAD software application.
Scan the logo and save it as a GIF or JPEG file (so it can be inserted into a gCADPlus drawing.
Start gCADPlus and use the Draw>Insert Raster sequence to place the scanned logo in a 'clean' gCADPlus drawing on layer zero.
Trace over the logo. We suggest using the polyline tool to trace. This tool works very like the line tool that you have used already, but is more flexible.
Once you have copied the logo, adjust the size of the logo using the scale command. Make the logo size approximately 25 units by 25 units. Wider is ok.
Save the file as a gCADPlus .lcd file (.lcd is the native file format for gCADPlus). Don't forget to save it where you can locate it later. The Blocks folder in the gCADPlus folder is a good place.
We will use this file in a later exercise when developing a title sheet block. We will insert the drawing in layout space in a gCADPlus template drawing.
Tip: If you are tracing a complex image to use as a base for your logo, take advantage of gCAD+ layers as shown in the figure below.